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Content Marketing

content marketing

Data accuracy is essential for successful content strategy

Content is immensely important for the vast majority of small business owners. If you are a small business owner, it is essential to have onsite and offsite content about your business and its services. To rank high in Google Search Engine Result Pages (SERPs), it is crucial to have authoritative and well-written content on your website and business profiles. Depending on what type of business you operate, it is also advisable to consider posting some of your content on other authoritative websites that are relevant to your business. We offer content marketing services to all small business types.
Data accuracy is essential for successful content strategy. For example, it is often beneficial to see what your competition is writing about. What keywords are they using? Where are they posting offsite content? All of this information can be helpful depending on how it is used.
Accurate Minds Marketing, LLC uses complex data analytics tools to help you determine how to execute a successful content strategy. We can also help you monitor the progress of your content strategy over time, and assist in making adjustments to existing and future content. Continue reading below to learn more about why content marketing is important for small businesses.

Why Is Data Accuracy Important for Content Strategy?

Accuracy is very important in the era of big data and machine learning. Understanding and analyzing data is paramount to a successful content marketing strategy. Here are some reasons why data is so important:
01
01
Audience understanding

Data provides insights into the demographics, behaviors, and interests of your business’s target audience. This can help tailor your content strategy to suit your audience's needs and preferences.

02
02
Personalization

With data on your competition, industry and business, you can create personalized content for your customers and clients. Personalization increases engagement as it makes the content more relevant to the user. This means website and business profile visitors will be more likely to convert into new business.

03
03
Performance tracking

Data allows you to monitor the performance of your content. You can track metrics such as views, shares, likes, time spent on page, click-through rate (CTR), and bounce rate, and adjust your strategy accordingly based on the results. You can also obtain information on how successful competitors have been over time writing on certain topics.

04
04
Conversion optimization

Through data analysis, you can identify the types of content and specific CTAs (calls to action) that drive the highest conversions, helping you optimize your content for better results.

05
05
SEO strategy

Data from keyword research and SEO analysis can help inform your content strategy, making your content more discoverable by search engines, and hence increasing organic traffic. You can use keyword data for your onsite and offsite content to appear higher up in the SERPs.

06
06
Trend analysis

By analyzing data, you can identify current trends in your industry or within your audience. This can help you create content that's timely and relevant, keeping your brand on the cutting edge.

07
07
Predictive analysis

Advanced data analysis techniques can also predict future trends or consumer behaviors, allowing you to prepare and adapt your content strategy proactively.

08
08
Competitor analysis

Data can provide insights into what your competitors are doing and how their content is performing. This can inform your own content strategy, helping you differentiate your brand and stay competitive.

09
09
ROI measurement

Data allows you to measure the return on investment (ROI) of your content strategy. By tracking how much you spend on content creation and the revenue it generates, you can ensure that your strategy is cost-effective.

Like many other digital marketing services, data is essential for a successful content marketing strategy. It provides a basis for understanding your audience, crafting personalized and relevant content, tracking performance, and continuously refining your strategy. Without data, your strategy would be based on guesswork, making it less effective and efficient.
Contact us for an initial 30-minute consultation at no cost. We can help you determine what steps you would need to take with your content marketing strategy for your industry.
Content Marketing Plans

Flexible Pricing Plans

We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
Basic
Basic

$ 249.99

Monthly Package

  • $500 - $999/m budget
  • 1 supported platform
  • Google Analytics setup
  • No long term contracts
  • Coordination with SEO
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Essential
Essential

$ 499.99

Monthly Package

  • $1,000 - $1,999/m budget
  • 2 supported platforms
  • Everything in Basic
  • Landing page optimization
  • Call tracking
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Growth
Growth

$ 749.99

Monthly Package

  • $2,000 - $3,500/m budget
  • 3 supported platforms
  • Everything in Essential
  • Ad copy A/B testing
  • Advanced account setup
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Verifiable results

SEO is a Revolving Process,
We Nail It Every Time

01
Onsite Optimization

We help improve website content so visitors clearly understand how it relates to their search

02
Keyword Research

We select themed keywords based on
user-intent to solidify rankings based
on what users searches

03
Link Building

We help improve website content so visitors clearly understand how it relates to their search

01
Onsite Optimization

We help improve website content so visitors clearly understand how it relates to their search

02
Keyword Research

We select themed keywords based on user-intent to solidify rankings based on what users searches

03
Link Building

We help improve website content so visitors clearly understand how it relates to their search

75%

SEO & Marketing

43%

Keywords Results

66%

Google Analytics

15%

Off Page SEO